One criterion for targeting is ____ which is how cost-effectively and quickly a segment can be reached.
A) market size
B) market accessibility
C) growth rate
D) competitive position
E) customer fit

Question

Quizplus · Accepted Answer

Market accessibility refers to how easily and cost-effectively a segment can be reached and served. It's a crucial criterion for targeting because it impacts the efficiency and effectiveness of marketing efforts.

One Criterion for Targeting Is ____ Which Is How Cost-Effectively