Using the Direct Denial method for handling resistance is risky because it may anger the buyer.

Question

Quizplus · Accepted Answer

The Direct Denial method involves denying the customer's objection in a straightforward and assertive manner. While this can be effective in some situations, it also has the potential to make the buyer feel defensive or angry, which can harm the relationship and make it difficult to close the sale. Therefore, it is important for salespeople to use this method judiciously and with sensitivity to the buyer's emotions.

Using the Direct Denial Method for Handling Resistance Is Risky