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Marketing Management Study Set 2
Quiz 7: Analyzing Business Markets
Path 4
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Question 61
Multiple Choice
Which of the following methods of assessing customer value asks consumers to rank their preference for alternative market offerings?
Question 62
Multiple Choice
Which of the following methods for assessing customer value would you consider to be appropriate if you asked your customers to attach a monetary value to each of three alternative levels of a given attribute? Those values would then be added together for any offer configuration.
Question 63
Multiple Choice
Corporate credibility depends on three factors: corporate expertise, corporate trustworthiness, and
Question 64
Multiple Choice
On its ________ General Electric posts requests for proposals, negotiates terms, and places orders.
Question 65
Multiple Choice
Buyer-supplier relationships fall into eight different categories. Which of the following relationships is characterized as being one that has much trust and commitment leading to a true partnership?
Question 66
Multiple Choice
Moving into e-procurement has many benefits. Which of the following is a benefit directly related to e-procurement?
Question 67
Multiple Choice
If an industrial buyer leases heavy equipment like machinery and trucks rather than purchasing them, the lessor gains some advantages. Which of the following is one of them?
Question 68
Multiple Choice
The ________ market consists of schools, hospitals, nursing homes, prisons, and other institutions that must provide goods and services to people in their care.
Question 69
Multiple Choice
In the ________ category of buyer-supplier relationship categorization, although bonded by a close, cooperative relationship, the seller adapts to meet the customer's needs without expecting much adaptation or change on the part of the customer in exchange.
Question 70
Multiple Choice
In the case of ________, buyers are moving toward blanket contracts rather than periodic purchase orders.
Question 71
Multiple Choice
Which of the following companies carried out e-procurement by becoming part of a buying alliance called Covisint that uses combined leverage to lower prices for raw materials?
Question 72
Multiple Choice
In the proposal solicitation process, ________ should be marketing documents that describe value and benefits in customer terms.
Question 73
Multiple Choice
With respect to buyer-seller relationships, which of the following categories would you believe to be the most appropriate description of a situation where there was a traditional custom supply situation where competition rather than cooperation was the dominant form of governance?
Question 74
Multiple Choice
Sometimes a rise of only 10% in consumer demand can cause as much as a 200% rise in business demand for products for the next period. This is an example of ________.
Question 75
Multiple Choice
With purchases of approximately $14 billion annually in goods and services from thousands of suppliers, ________ is the largest business customer in this country.
Question 76
Multiple Choice
With respect to e-procurement, Web sites are organized around two types of e-hubs:
Question 77
Multiple Choice
Cannon and Perreault found that buyer-suppler relationships differed according to four factors, then classified buyer-supplier relationships into eight categories. Which category is similar to basic buying and selling but involves more adaptation by the seller and less cooperation and information exchange?
Question 78
Multiple Choice
With respect to e-procurement, Acosta, Ahold, Best Buy, Carrefour, Safeway, Sears, and several other companies joined forces to form a ________ called ISYNC to use their combined leverage to obtain lower prices from suppliers.