Which of the following methods of assessing customer value asks consumers to rank their preference for alternative market offerings?
A) benchmarks
B) conjoint analysis
C) internal engineering assessment
D) focus-group value assessment
E) direct survey questions

Question

Quizplus · Accepted Answer

Conjoint analysis is a method used to assess customer value by asking consumers to rank their preference for alternative market offerings. This helps in understanding what features or attributes of a product or service are valued the most by customers and how different combinations of these features affect their purchasing decisions. Benchmarks are used to compare a company's performance with that of its competitors, internal engineering assessment involves evaluating the technical aspects of a product, focus-group value assessment involves gathering insights from a group of consumers through discussions, and direct survey questions involve asking customers specific questions about their preferences, experiences, and satisfaction levels.

Which of the Following Methods of Assessing Customer Value Asks