The level of engagement and active processing undertaken by the consumer in responding to a marketing stimulus is called
A) consumer disengagement.
B) elaboration likelihood.
C) variety-seeking.
D) consumer involvement.
E) low-involvement.

Question

Quizplus · Accepted Answer

Consumer involvement is the level of engagement and active processing undertaken by the consumer in responding to a marketing stimulus. The other options do not accurately describe this concept.

The Level of Engagement and Active Processing Undertaken by the Consumer