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When Kellogg's Attempts to Alter a Consumer's Beliefs About Their

Question 64
Multiple Choice
arrowQuestion 64arrow
Multiple Choice

When Kellogg's attempts to alter a consumer's beliefs about their Special K brand as a means of getting the consumer to re-think his or her purchase decision, the marketer is using ________ to accomplish this task.

A) biased positioning
B) positioning
C) psychological repositioning
D) repositioning
E) competitive depositioning

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