When Kellogg's attempts to alter a consumer's beliefs about their Special K brand as a means of getting the consumer to re-think his or her purchase decision, the marketer is using ________ to accomplish this task.
A) biased positioning
B) positioning
C) psychological repositioning
D) repositioning
E) competitive depositioning

Question

Quizplus · Accepted Answer

Psychological repositioning involves changing consumer perceptions and beliefs about a brand to influence their purchase decisions.

When Kellogg's Attempts to Alter a Consumer's Beliefs About Their