Which of the following strategies for approaching consumers who had rejected your company's model of a product for another competitive brand is called competitive depositioning?
A) Redesign your company's product.
B) Alter beliefs about your company's brand.
C) Alter beliefs about competitors' brands.
D) Covertly alter the qualitative data about your product.
E) Call attention to neglected attributes.

Question

Quizplus · Accepted Answer

Competitive depositioning involves altering the beliefs about competitors' brands. This may involve highlighting the weaknesses in competitor's products, creating negative associations or changing consumer perceptions about their brand.

Which of the Following Strategies for Approaching Consumers Who Had