The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their ________ according to importance.
A) needs
B) wants
C) consuming attitudes
D) desires
E) brand beliefs

Question

Quizplus · Accepted Answer

The expectancy-value model suggests that consumers form attitudes based on their beliefs about a product or service and the importance they attach to these beliefs, which are referred to as brand beliefs.

The Expectancy-Value Model of Attitude Formation Posits That Consumers Evaluate