A need can be triggered by internal or external stimuli in which of the five stages of the consumer buying process?
A) evaluation of alternatives
B) purchase decision
C) problem recognition
D) information search
E) post-purchase behaviour

Question

Quizplus · Accepted Answer

Problem recognition is the first stage of the consumer buying process when a consumer realizes a need or a problem that requires a solution. This need can be triggered by internal factors (such as hunger or thirst) or external stimuli (such as advertising, a recommendation from a friend, or a change in circumstances). Therefore, the need can be triggered by both internal or external stimuli at this stage.

A Need Can Be Triggered by Internal or External Stimuli