Brand ________ consist of all the brand-related thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand node.
A) associations
B) link
C) connection
D) personality
E) stimulus

Question

Quizplus · Accepted Answer

Brand associations are the mental connections or links that a consumer makes between a brand and its attributes, benefits, or features. These associations can include thoughts, feelings, experiences, images, and beliefs that become linked to the brand node. Building strong and positive brand associations is essential for creating brand loyalty and differentiating a brand from its competitors.

Brand ________ Consist of All the Brand-Related Thoughts, Feelings, Perceptions