________ teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement
A) Learning theory
B) Economic theory
C) Psychological theory
D) Demand theory
E) Demographic theory

Question

Quizplus · Accepted Answer

The statement refers to the principles of learning theory, which involves shaping consumer behavior by using conditioning techniques such as positive reinforcement and associated drives and cues. Economic theory, psychological theory, and demographic theory do not specifically address these principles. Demand theory focuses on the relationship between price and quantity demanded, which is not directly related to building demand for a product.

________ Teaches Marketers That They Can Build Demand for a Product