In markets where it is difficult to differentiate the core products, more and more companies are turning to _____ as a strategy to acquire and maintain customers.
A) mass marketing
B) traditional selling
C) field sales
D) service quality
E) cold canvassing

Question

Quizplus · Accepted Answer

In markets where core products are similar and hard to differentiate, companies often focus on improving service quality as a strategy to attract and retain customers. This is because enhanced service quality can provide a competitive edge and create a more satisfying customer experience, making it a key differentiator.

In Markets Where It Is Difficult to Differentiate the Core