In the context of service enthusiasm, reputations:
A) are key to the traditional sales process.
B) help minimize critical encounters with customers.
C) can be destroyed by a single negative event.
D) do not take long to establish.
E) do not help salespeople distinguish themselves from the competition.

Question

Quizplus · Accepted Answer

Reputations can be fragile and a single negative event can significantly damage a company's or individual's reputation, especially in the context of service enthusiasm where customer perceptions are crucial.

In the Context of Service Enthusiasm, Reputations