In the context of relationship marketing, identify a true statement about customer relationships.
A) It is more important for an organization to acquire new customers than keep its existing customer base happy.
B) It is generally more expensive to acquire a new customer than to sustain a current one.
C) Investment in customer experience does not result in increased referral rates.
D) Post-sale service behaviors have minimal impact on the quality of a buyer-seller relationship.
E) Traditional selling methods are known to increase customer satisfaction.

Question

Quizplus · Accepted Answer

It is a well-established principle in marketing that retaining an existing customer is less costly than acquiring a new one. This is due to the expenses associated with marketing, sales efforts, and the establishment of trust and reliability with new customers.

In the Context of Relationship Marketing, Identify a True Statement