The important part of using the direct denial method of handling sales resistance is not to humiliate or anger the prospect.

Question

Quizplus · Accepted Answer

The direct denial method involves directly addressing and correcting a prospect's incorrect belief or misinformation, but it's crucial to do so in a way that maintains respect and doesn't embarrass or provoke the prospect. This approach helps preserve a positive relationship and keeps the conversation productive.

The Important Part of Using the Direct Denial Method of Handling