Which of the following examples is likely to appeal to a buyer's emotional buying motive?
A) "Opal Fashions apparels are marketed by pop stars and young actors."
B) "ColorIT shirts are the lowest priced shirts in the market."
C) "LightOS operating system should double your productivity."
D) "Plus batteries last two days longer than other batteries."
E) "Fillinenergy drinks keep you awake all day."

Question

Quizplus · Accepted Answer

Marketing products by using pop stars and young actors appeals to a buyer's emotional desire to identify with or emulate celebrities, which is an emotional buying motive.

Which of the Following Examples Is Likely to Appeal to a Buyer's