A customer value proposition in the planning stage _____.
A) lists all the benefits of a seller's offerings
B) is not a guarantee
C) is not a belief based on a salesperson's knowledge and best judgment
D) functions as a script for a sales encounter
E) is specific on intangible outcomes

Question

Quizplus · Accepted Answer

A customer value proposition in the planning stage is not a guarantee; it outlines the potential value a customer might receive, but it does not ensure that value will be delivered.

A Customer Value Proposition in the Planning Stage _____