In a written sales proposal, the section that concisely explains a salesperson's understanding of a customer's position, problems, and needs is the _____.
A) executive summary
B) situation analysis
C) implementation section
D) sales agreement
E) timetable section

Question

Quizplus · Accepted Answer

The situation analysis section of a sales proposal is designed to demonstrate the salesperson's understanding of the customer's current situation, including their position, problems, and needs. This section sets the stage for presenting a tailored solution.

In a Written Sales Proposal, the Section That Concisely Explains