A written sales proposal is likely to fail when _____.
A) it assumes what is important to buyers instead of clarifying it first
B) it does not require buyers to interpret it
C) customers know the selling companies
D) it does not have a poor layout
E) the material in the proposal matches the targeted prospect

Question

Quizplus · Accepted Answer

A written sales proposal is likely to fail when it assumes what is important to buyers instead of clarifying it first, as this can lead to misalignment between the proposal's offerings and the buyer's actual needs or priorities.

A Written Sales Proposal Is Likely to Fail When _____