Certain brand names, such as Kleenex and Rollerblade, fear they could become ________, because they are so commonly identified with a specific product category that consumers use these names to refer to any product in that category regardless of the manufacturer.
A) family brands
B) generic names
C) universal products
D) knockoff names

Question

Quizplus · Accepted Answer

If a brand name becomes so identified with a product category that people use it to identify the category rather than the product of a single firm, the term loses its brand status and may be considered a generic name.

Certain Brand Names, Such as Kleenex and Rollerblade, Fear They