Some businesses use nostalgic ads to rekindle the memories and emotions of consumers to an earlier time and place. This technique of linking a brand name to a pleasant memory or favorable image is the goal of brand
A) association.
B) tie-ins.
C) insistence.
D) preference.

Question

Quizplus · Accepted Answer

Brand association is the linking of a brand to other favorable images, such as a popular celebrity, a particular geographic region, or other similar factors.

Some Businesses Use Nostalgic Ads to Rekindle the Memories and Emotions