Which of the following refers to how quickly or easily a given brand name comes to mind when a product category is mentioned?
A) brand equity
B) brand loyalty
C) brand awareness
D) brand insistence

Question

Quizplus · Accepted Answer

Brand awareness refers to how easily a brand name comes to mind when a product category is mentioned. Brand equity refers to the overall value of a brand, which includes factors such as brand awareness, brand loyalty, and perceived quality. Brand loyalty refers to a customer's preference for one brand over others in the same category. Brand insistence is the highest level of brand loyalty, where a customer insists on only purchasing a specific brand.

Which of the Following Refers to How Quickly or Easily