The degree to which customers are satisfied and are committed to future purchases of a desired brand is called
A) brand awareness.
B) brand relations.
C) brand loyalty.
D) brand intensity.

Question

Quizplus · Accepted Answer

Brand loyalty refers to the degree to which customers are satisfied and committed to future purchases of a desired brand. The other options - brand awareness, brand relations, and brand intensity - do not specifically refer to customer satisfaction or commitment to future purchases.

The Degree to Which Customers Are Satisfied and Are Committed