A ________ has direct responsibility for all the elements of the marketing mix for one brand or product line.
A) channel specialist
B) brand manager
C) product engineer
D) brand specialist

Question

Quizplus · Accepted Answer

A brand manager has direct responsibility for all the elements of the marketing mix for one brand or product line, including product development, pricing, promotion, and distribution. Channel specialists are responsible for managing specific distribution channels, product engineers are responsible for designing and developing new products, and brand specialists may focus on a specific aspect of brand management such as advertising or packaging.

A ________ Has Direct Responsibility for All the Elements of the Marketing