After seeing advertisements for whitening toothpaste, Joanna feels that her teeth are not white enough.Marketers promote these brands based on __________ and appeal to perception or view of oneself.
A)self-concept
B)lifestyle
C)learning
D)motives
E)social

Question

Quizplus · Accepted Answer

Marketers are appealing to Joanna's self-concept, which is how she views herself and her personal identity. By suggesting that her teeth are not white enough, they are creating a perceived need for the product and positioning it as a solution to improve her self-image.

After Seeing Advertisements for Whitening Toothpaste, Joanna Feels That Her