If consumers receive information that is inconsistent with their beliefs, they may alter this information.This perceptual process is known as selective:
A)exposure.
B)distortion.
C)retention.
D)information.
E)organisation.

Question

Quizplus · Accepted Answer

Selective distortion occurs when consumers alter information that is inconsistent with their beliefs in order to make it conform to their preexisting attitudes or opinions. This distortion may occur when consumers encounter new information that challenges their beliefs, or when they selectively seek out information that supports their existing views.

If Consumers Receive Information That Is Inconsistent with Their Beliefs