Buyers' actions are affected by one or more internal energising forces geared towards satisfying needs, which are called:
A)motives.
B)lifestyles.
C)perceptions.
D)attitudes.
E)traits.

Question

Quizplus · Accepted Answer

The internal energising forces that drive a buyer to take action are referred to as motives. These motives are rooted in the buyer's needs, desires, and wants, and serve as the driving force behind their purchasing decisions.

Buyers' Actions Are Affected by One or More Internal Energising