Use the following to answer questions
Both the Toyota Sienna and the Nissan Quest are very popular choices for family vans.Toyota noticed that the majority of its customers are families with three or more children, so they developed commercials featuring larger families.They also produced commercials with Anglo-looking actors.
Alicia Smith and her husband, Tony, are currently shopping for a van for their family.As Alicia watched an advertisement on TV about the Nissan Quest, she noticed that the Nissan costs about $27 000 and offers fuel consumption of about 17 km/litre.She recalled an earlier ad for the Toyota Sienna, which also costs about $27 000, but it offers fuel consumption of about 21 km/litre.Also, Alicia liked the way the family was portrayed in the Toyota ad, with the children in the back seats having plenty of room, watching DVDs and having their own sound controls.
When Alicia spoke to Tony about how much she liked the Toyota van, he replied that the fuel consumption was too high at 16 km/litre.Because Alicia did not agree with that number, he produced a magazine ad that supported his claim of the 16 km/litre for the Toyota.Alicia could not believe that she had made such an error in hearing what the fuel consumption was for the Toyota.
-The fact that Alicia remembered the fuel consumption of the Toyota Sienna incorrectly is most likely an example of:
A) selective expression.
B) selective retention.
C) perceptual extension.
D) perceptual bias.
E) selective distortion.
Correct Answer:
Verified
Q58: After seeing advertisements for whitening toothpaste, Joanna
Q59: Which statement about how a consumer organises
Q60: After certain inputs have been selected to
Q61: Use the following to answer questions
Both
Q62: Which of the following statements regarding social
Q64: Consumer behaviour refers to the decision processes,
Q65: During the evaluation of alternatives stage of
Q66: An opinion leader is likely to be
Q67: Use the following to answer questions
Both
Q68: Market researchers for a local bakery determined
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents