Market researchers for a local bakery determined that Christians consume 63 per cent of the hot cross buns sold in Sydney.This is an example of __________ influence on consumer decision-making processes.
A)demographic
B)situational
C)subcultural
D)role
E)social class

Question

Quizplus · Accepted Answer

The fact that Christians consume 63% of the hot cross buns sold in Sydney demonstrates subcultural influence, as it is a shared behavior and belief within a specific cultural or religious group.

Market Researchers for a Local Bakery Determined That Christians Consume