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When making purchasing decisions, consumers use information from many sources, including friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this, Karla has asked several of her friends and family members where they have their cars repaired.She has trouble starting her car starting when the weather is cold.Karla has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment.However, one of her friends, Steve, had a very poor experience with Skola's.When he complained to them, they immediately fixed the situation, and now he prefers their auto shop over others.
-Positive feelings generated by satisfaction with Skola's response will become part of Steve's:
A)personality.
B)motives.
C)social class
D)role.
E)attitude.

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When making purchasing decisions, consumers use information from many sources, including friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this, Karla has asked several of her friends and family members where they have their cars repaired.She has trouble starting her car starting when the weather is cold.Karla has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment.However, one of her friends, Steve, had a very poor experience with Skola's.When he complained to them, they immediately fixed the situation, and now he prefers their auto shop over others.
-Positive feelings generated by satisfaction with Skola's response will become part of Steve's:
A)personality.
B)motives.
C)social class
D)role.
E)attitude.

Quizplus · Accepted Answer

The positive feelings generated by Skola's response to Steve's complaint are likely to shape Steve's attitude towards the auto shop, making him prefer it over other options in the future.

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