An opinion leader is likely to be most effective under all of the following conditions except when:
A)the follower has high product involvement.
B)the follower has low product knowledge.
C)the follower has values and attitudes similar to the opinion leader.
D)the product details are numerous and complicated.
E)the follower has attitudes and values that differ from the opinion leader's.

Question

Quizplus · Accepted Answer

An opinion leader is less effective when the follower has attitudes and values that differ from theirs, as the follower may not trust or relate to the opinion leader's perspective.

An Opinion Leader Is Likely to Be Most Effective Under