Which of these is not an element of the marketing communications mix?
A) Advertising
B) Public relations
C) Distribution
D) Packaging
E) Sales promotion
Correct Answer:
Verified
Q26: Advertising, personal selling, sales promotion and public
Q27: To gain maximum benefit from promotional efforts,
Q28: When a manufacturer advertises a product to
Q29: A paid form of non-personal communication about
Q30: The receiver's response to a message is
Q32: The message that a source originally encodes
Q33: The Sharper Image likes to use non-personal
Q34: Certain types of promotion, such as free
Q35: The basic role of promotion is:
A)information.
B)manipulation.
C)communication.
D)interpretation.
E)image enhancement.
Q36: Newspaper ads for Blue Haven Pools offering
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