A paid form of non-personal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is called:
A)advertising.
B)public relations.
C)sales promotion.
D)personal selling.
E)campaigning.

Question

Quizplus · Accepted Answer

Advertising is the paid promotion of an organization or its products through mass media, such as television, radio, magazines, newspapers, billboards, and online platforms. It is a non-personal form of communication that aims to reach a large target audience and create awareness, interest, desire, and action. Unlike public relations, which focuses on building relationships and reputation with stakeholders through earned media coverage and events, and sales promotions, which offer incentives and rewards to induce customers to buy or try products, advertising typically involves creative messaging, visual design, and media planning to deliver persuasive and memorable brand messages. Personal selling, on the other hand, involves face-to-face or telephonic communication between a sales representative and a customer or prospect, and is often used in complex or high-value sales situations. Campaigning refers to a strategic and coordinated effort to achieve a specific goal, such as winning an election, advocating for a cause, or promoting a social change. While advertising can be part of a larger campaign strategy, it is not a synonym for campaigning.

A Paid Form of Non-Personal Communication About an Organisation And/or