The Sharper Image likes to use non-personal communication in the form of news stories such as press releases for its new and improved products.This is an example of:
A)sales promotion.
B)advertising.
C)personal selling
D)publicity.
E)kinesic communication.

Question

Quizplus · Accepted Answer

The use of news stories such as press releases for new and improved products is an example of publicity, which is a form of non-personal communication. Advertising involves paid promotions, sales promotion involves short-term incentives, personal selling involves face-to-face interactions, and kinesic communication refers to body language and nonverbal cues.

The Sharper Image Likes to Use Non-Personal Communication in the Form