To gain maximum benefit from promotional efforts, marketers must strive to:
A)become directly involved rather than indirectly involved.
B)obtain information about the marketing environment through their MIS.
C)realise the needs of their target market and try to meet them.
D)properly plan, implement, coordinate and control communications.
E)use promotion during the growth stage of a product's life cycle.

Question

Quizplus · Accepted Answer

The best choice is D because it covers all aspects of successful promotional efforts, including proper planning, implementation, coordination, and control of communications. Without a well-planned and coordinated approach, promotional efforts may not be effective, especially in reaching the target market and meeting their needs. Additionally, obtaining information about the marketing environment through MIS and using promotion during the growth stage of a product's life cycle are also important but not as comprehensive as D. Becoming directly involved or indirectly involved is not as relevant to promotional efforts.

To Gain Maximum Benefit from Promotional Efforts, Marketers Must Strive