If a push policy is being used to promote a product, the firm:
A)promotes the product directly to consumers.
B)promotes only to the next lowest marketing institution in the marketing channel.
C)promotes the product to wholesalers only.
D)promotes the product to retailers only.

Question

Quizplus · Accepted Answer

In a push policy, the firm promotes the product to the next level in the distribution channel, such as wholesalers or retailers, to encourage them to stock and sell the product.

If a Push Policy Is Being Used to Promote a Product