The largest number of product ideas are rejected during the ____ stage of new product development.
A) screening
B) test marketing
C) idea generation
D) business analysis
E) Pricing

Question

Quizplus · Accepted Answer

During the screening stage, companies evaluate and filter out unfeasible or unsuitable ideas, leading to the rejection of the largest number of product ideas.

The Largest Number of Product Ideas Are Rejected During the ____