Hillary has a new product idea that aligns well with her company's current organisational resources.She puts together a presentation for potential buyers and requests feedback on their reactions and suggestions.Hillary is
A) screening.
B) generating product ideas.
C) test marketing.
D) conducting a business analysis.
E) concept testing.

Question

Quizplus · Accepted Answer

Hillary is gathering feedback on her product idea from potential buyers, which is a form of concept testing. This process helps her to gauge interest and make any necessary changes before moving forward.

Hillary Has a New Product Idea That Aligns Well with Her