In a meeting to generate new products, the advisory committee felt that it had come up with some excellent ideas.Now that there is a list of product ideas, the next step is
A) business analysis.
B) product development.
C) screening.
D) test marketing.
E) commercialisation.

Question

Quizplus · Accepted Answer

Screening is the next step after generating new product ideas. It involves evaluating the ideas against specific criteria such as feasibility, profitability, strategic fit, and market potential. This will help to filter out the ideas that are not worth pursuing and identify those that are most promising for further development. Once the screening process is complete, the remaining ideas will move on to product development.

In a Meeting to Generate New Products, the Advisory Committee