The stage of new product development in which potential customers are presented with a written or oral description of the product to determine their initial attitudes and buying intentions is called
A) concept testing.
B) screening.
C) test marketing.
D) business analysis.
E) commercialisation.

Question

Quizplus · Accepted Answer

The stage described is concept testing, which involves presenting potential customers with a description of the product to gauge their initial interest and intended buying behavior. The other options listed are different stages in the new product development process: screening involves evaluating product ideas, test marketing involves launching a product in a limited market to gather feedback, business analysis focuses on financial projections, and commercialization is the stage where the product is launched for general sale.

The Stage of New Product Development in Which Potential Customers