The stage in the evolution of new products in which ideas that match company objectives are analysed as to whether the firm has the required expertise for the product's development and marketing is called
A) exploration.
B) test marketing.
C) screening.
D) product development.
E) business analysis.

Question

Quizplus · Accepted Answer

This stage is called screening, which involves evaluating the feasibility of the proposed ideas to determine whether they are aligned with company goals and whether the firm has the expertise to develop and market the product.

The Stage in the Evolution of New Products in Which