Question 1

Despite the heavy investment by Amazon and others, the number of online grocery shoppers is still a measly____ percent in the US

Accepted Answer

The answer of Despite the heavy investment by Amazon and...

Question 2

How does Amazon gain bargaining power over its suppliers?

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The answer of How does Amazon gain bargaining power over...

Question 3

The term __________________________________________________ refers to showing ads for products and services from a site that a user has previously visited.

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The answer of The term __________________________________________________ refers to showing ads...

Question 4

Third-party products of Amazon are referred to as being part of the _____.

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The answer of Third-party products of Amazon are referred to...

Question 5

_____ is a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

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The answer of _____ is a classification of software that...

Question 6

The new Amazon Go concept store shows how a tech giant could really advance retail. The initial concept shows a store without cashiers and registers, where customers enter by __________.

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The answer of The new Amazon Go concept store shows...

Question 7

What is the purpose of Amazon Dash?
A) To speed items throughout Amazon's warehouse.
B) To rapidly restock Amazon's fulfillment center shelves.
C) To speed delivery to consumers using drones.
D) To allow consumers to rapidly place orders with Amazon.
E) To deliver products using autonomous, driverless cars.

Accepted Answer

Amazon Dash is a consumer service that allows users to quickly and easily reorder household items. Dash devices, such as the Dash Button or Dash Wand, enable consumers to place orders for specific products with the press of a button or by scanning a product barcode, streamlining the shopping process.

Question 8

Amazon's Kindle and Fire businesses are meant to create a channel for media sales as that segment rapidly shifts from atoms to bits.

Accepted Answer

Amazon's Kindle and Fire businesses are designed to facilitate the sale of digital content (e-books, apps, streaming media) as consumer preferences move from physical (atoms) to digital formats (bits).

Question 9

Describe the benefits Amazon has received by deploying Kiva robots in its fulfillment centers.

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The answer of Describe the benefits Amazon has received by...

Question 10

The online retailing technique known as _____ offers deep discounts of a limited quantity of inventory, often for a fixed period of time or until inventory runs out.

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The answer of The online retailing technique known as _____...

Question 11

Roughly 300 Amazon pop-up stores, temporary kiosk-style spots in malls or other heavy-traffic retail spaces, have also appeared through Spring 2017.

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The answer of Roughly 300 Amazon pop-up stores, temporary kiosk-style...

Question 12

The phrase _____________________________ refers to a randomized group of experiments used to collect data and compare performance among two options studied.

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The answer of The phrase _____________________________ refers to a randomized...

Question 13

partnership is assumed to have lowered textbook costs by 14 percent.

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The answer of partnership is assumed to have lowered textbook...

Question 14

_____ problems are problems that arise when organizations cannot easily convert assets to cash.

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The answer of _____ problems are problems that arise when...

Question 15

A(n) _____ is a line of identifying text, assigned and retrieved by a given web server, and stored by your browser.
A) domain
B) session bean
C) header
D) cookie
E) URL

Accepted Answer

A cookie is a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing. Cookies are designed to be a reliable mechanism for websites to remember stateful information or to record the user's browsing activity.

Question 16

_____ is the number of times inventory is sold or used during a specific period.

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The answer of _____ is the number of times inventory...

Question 17

New Amazon Fresh "click and collect" centers in Seattle allow customers to order online and then drive through to have their groceries loaded directly into their cars at a predetermined time.

Accepted Answer

Amazon has introduced "click and collect" centers in Seattle, enabling customers to order groceries online and pick them up at a designated time without leaving their cars, enhancing convenience and efficiency in shopping.

Question 18

Describe Amazon's customer obsession.

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The answer of Describe Amazon's customer obsession....

Question 19

Amazon doesn't share spending habits of its Prime customers, but many estimates have Prime customers spending _____ as much as non-Prime.

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The answer of Amazon doesn't share spending habits of its...

Question 20

A(n) _____ is a marketing practice where a firm rewards partners (affiliates) who bring in new business, often with a percentage of any resulting sales.

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The answer of A(n) _____ is a marketing practice where...

Quiz 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud