Information Systems Study Set 2

Computing

Quiz 4 :

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Quiz 4 :

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

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Even though Netflix is now mainly focused on digital distribution, it continues to offer the DVD-by-mail service in its base-price product.
Free
True False
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Answer:

False

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In addition to serving as CEO of Netflix, Reed Hastings has also served as _______________ for two other leading tech companies, Facebook and Microsoft.
Free
Short Answer
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Answer:

member of the board of directors

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Cinematch develops a map of user ratings and steers users toward titles preferred by people with tastes that are most like theirs.
Free
True False
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Answer:

True

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A major factor in Netflix's success is competitive advantage.
True False
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Firms with high churn rates are likely to be more profitable.
True False
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Describe Netflix's streaming video business model.
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Brand and advertising are synonyms for the same concept.
True False
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Once Netflix became a public company, the firm was required to disclose its financial position and reveal it was on a profit march.
True False
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Durable brands are built through customer experience.
True False
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Although sometimes referred to as "rental," Netflix's model is really a substitute good for conventional use-based media rental.
True False
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Netflix gets to retain the entire subscription revenue for every disc sent out to a customer.
True False
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Which of the following is true of Netflix?
Multiple Choice
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The business of streaming video is radically different from DVD-by-mail in several key ways, including content costs, content availability, revenue opportunities, rivals and their motivation.
True False
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The high degree of customer satisfaction that Netflix enjoyed is tightly linked with the firm's sized-based advantages.
True False
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Today the Netflix is so focused on _____________ that it offers its streaming-only subscription as the default option for consumers.
Multiple Choice
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The Netflix customer experience was always weaker than the in-store experience of DVD rental firms, which had human staff. However, consumers were willing to overlook their dissatisfaction given Netflix's other benefits.
True False
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At Netflix, the majority of the DVD titles shipped are from back-catalog titles, not new releases.
True False
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Provide a brief description of the basics of the Netflix DVD-by-mail business model.
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Physical retailers are limited by shelf space and geography (meaning the density of customers around a particular location).
True False
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Netflix's initial revenue model was based on a flat-rate monthly subscription fee rather than a per-disc rental fee.
True False
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