Information Systems Study Set 2

Computing

Quiz 15 :

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

Quiz 15 :

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

Question Type
search
arrow
Dynamic pricing is considered especially tricky in situations where consumers make repeated purchases and are more likely to remember past prices, and when they have alternative choices.
Free
True False
Answer:

Answer:

True

Tags
Choose question tag
close menu
arrow
Changing pricing based on demand conditions is known as ________.
Free
Short Answer
Answer:

Answer:

Dynamic pricing

Tags
Choose question tag
close menu
arrow
_______________ refers to type of artificial intelligence that leverages massive amounts of data so that computers can improve the accuracy of actions and predictions on their own without additional programming
Free
Short Answer
Answer:

Answer:

Machine learning

Tags
Choose question tag
close menu
arrow
All SQL databases are relational databases.
True False
Answer:
Tags
Choose question tag
close menu
arrow
How are increasingly standardized data, access to third-party datasets, cheap, fast computing, and easier-to-use software collectively enabling a new age of decision making?
Essay
Answer:
Tags
Choose question tag
close menu
arrow
Logistics is the term that describes the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions.
True False
Answer:
Tags
Choose question tag
close menu
arrow
The data a firm can leverage is a true strategic asset when it is valuable, rare, imperfectly imitable, and non-substitutable.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Firms that base decisions on hunches are said to be gambling, not managing.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Data can potentially be used as a strategic asset, capable of yielding sustainable competitive advantage. Which of the items below is not a characteristic of a potentially strategic asset?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
The acronym_____ refers to a technology that is often used to tag objects and inventory items so that they can 'announce their presence' as they make their way along an organization's value chain.
Short Answer
Answer:
Tags
Choose question tag
close menu
arrow
_____ is the term used to describe raw facts and figures.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Advantages based on capabilities and data that others can acquire are long-lived.
True False
Answer:
Tags
Choose question tag
close menu
arrow
The San Francisco Giants leverage business analytics to price game tickets. What factors are considered? What are the risks associated with allowing prices to fluctuate?
Essay
Answer:
Tags
Choose question tag
close menu
arrow
_____ is the general term used to describe the massive amount of data available to today's managers.
Short Answer
Answer:
Tags
Choose question tag
close menu
arrow
Data are raw facts that must be turned into information in order to be useful and valuable.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Knowledge is defined as:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
_____ refers to the process of combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
The term ____________ refers to a technology that sends messages to smartphones and other devices using a low-energy Bluetooth signal.
Short Answer
Answer:
Tags
Choose question tag
close menu
arrow
In many organizations, the majority of available data is not exploited to advantage.
True False
Answer:
Tags
Choose question tag
close menu
arrow
In database systems, a column is also known as a key.
True False
Answer:
Tags
Choose question tag
close menu
Showing 1 - 20 of 97