Information Systems Study Set 2

Computing

Quiz 18 :

Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

Quiz 18 :

Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

Question Type
search
arrow
____________ is the category of online advertising that captures the most advertising dollars.
Free
Short Answer
Answer:

Answer:

Search advertising (or paid search)

Tags
Choose question tag
close menu
arrow
Web developers can easily block Google from indexing their otherwise publicly accessible content.
Free
True False
Answer:

Answer:

True

Tags
Choose question tag
close menu
arrow
Google's largest source of income is allowing any organization to pay for higher placement in search engine query results.
Free
True False
Answer:

Answer:

False

Tags
Choose question tag
close menu
arrow
Which of the following parameters significantly influences the rank of a Web page in Google's search results?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
JCPenny was one of Google's largest advertisers, spending millions a month in ads, yet Google punished the firm in search rankings when it detected that Penny violated Google's policies on gaming search results.
True False
Answer:
Tags
Choose question tag
close menu
arrow
The bulk of Google's revenue comes from _____.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
If a Web site is not the first page on a public server, it isn't linked to from another public page, and no one has submitted the link to Google for indexing, then it will not appear in Google results.
True False
Answer:
Tags
Choose question tag
close menu
arrow
_____ is the process of creating a series of bogus Web sites, all linking back to the pages one is trying to promote.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Google earns more annual advertising dollars than any other U.S. media company.
True False
Answer:
Tags
Choose question tag
close menu
arrow
In recent years, online advertising has been growing fast, but growth has not been as fast as the growth in television advertising.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Market capitalization refers to the value of a firm calculated by multiplying its _____ by the number of shares.
Short Answer
Answer:
Tags
Choose question tag
close menu
arrow
Much of the technology used by Google consists of components such as microprocessors and drives that might be found in conventional home computers.
True False
Answer:
Tags
Choose question tag
close menu
arrow
A(n) _____ is a search performed on Google or any other search engine.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Google's stated mission is to:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Google offers employees___________________ the ability to work the equivalent of one day a week on new projects that interest them.
Short Answer
Answer:
Tags
Choose question tag
close menu
arrow
Which of the following statements holds true for search engine optimization (SEO)?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
When performing a search via Google or another search engine, a user actually searches what amounts to a copy of the Web, stored and indexed on the search engines' computers.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Cache is a temporary storage space used to speed computing tasks.
True False
Answer:
Tags
Choose question tag
close menu
arrow
If a firm's pages are not near the top of query results, customers may never discover its Web site. This has led to _____ becoming a critical function for many marketing organizations.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Which of the following represents the market capitalization of a firm?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
Showing 1 - 20 of 137