When individuals' behaviors are tracked from television sets to checkout counters using equipment provided by the marketer, this is known as
A) family behavior recording.
B) single-source data.
C) individual consumer jury.
D) advertisement exposure data.
E) detailed market research.

Question

Quizplus · Accepted Answer

Single-source data refers to the tracking of individuals' behaviors from various sources including television sets and checkout counters using equipment provided by the marketer. This method provides a comprehensive understanding of an individual's behavior and can be used to create personalized marketing strategies.

When Individuals' Behaviors Are Tracked from Television Sets to Checkout