Matt was in a group considered to be actual or potential purchasers of a new mountain bike produced by Specialized Sports. He and the other consumers were shown three different advertisements and asked to judge several dimensions of each one. Matt participated in a(n)
A) posttest consumer group.
B) panel of advertising experts.
C) consumer jury.
D) customer ad panel.
E) ad preview group.

Question

Quizplus · Accepted Answer

Matt participated in a consumer jury, which is a group of actual or potential purchasers who are shown advertisements and asked to judge several dimensions of each one.

Matt Was in a Group Considered to Be Actual or Potential