One way for a company to measure the effectiveness of its publicity-based public relations efforts is to
A) tabulate the equivalent in advertising dollars if the time and space were purchased.
B) ask for return of reply cards.
C) calculate market share increase.
D) count the number of exposures in the media.
E) conduct an environmental audit of media alternatives.

Question

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The Answer of One way for a company to measure the effectiveness of its publicity-based public relations efforts is to
A) tabulate the equivalent in advertising dollars if the time and space were purchased.
B) ask for return of reply cards.
C) calculate market share increase.
D) count the number of exposures in the media.
E) conduct an environmental audit of media alternatives.

One Way for a Company to Measure the Effectiveness of Its