A major benefit of using event sponsorship is that it
A) enhances personal selling efforts.
B) provides excellent support for advertisements.
C) can provide large amounts of free media coverage.
D) is cost-free.
E) neutralizes the effects of unfavorable public relations.

Question

Quizplus · Accepted Answer

Event sponsorship can provide large amounts of free media coverage, as the event itself will receive attention and publicity, which can then extend to the sponsor. This can be a cost-effective way to generate brand exposure and increase visibility without spending on traditional advertising or personal selling efforts. It may also help neutralize negative publicity or improve public relations, but this is not its primary benefit.

A Major Benefit of Using Event Sponsorship Is That It