CRM software is used to manage information about:
A)research and development
B)competitors
C)prospects and customers
D)strategy
E)market trends

Question

Quizplus · Accepted Answer

CRM software is specifically designed to manage information about prospects and customers, including their contact details, communication history, and sales pipeline. While it may be possible to adapt CRM software for other uses such as research and development or market trends, it is not its primary purpose. Competitors and strategy may be tangentially related to CRM, but they are more commonly managed through separate software or business processes.

CRM Software Is Used to Manage Information About